What a shocker!!! The Number #1 Comic book delivered to stores according to Comichron was Big Trouble In Little China/Escape from New York.
Comichron crunched the figures provided by Diamond Comics Distributors (the largest comic book distributor in the nation), ad were able to determine the the bestselling comic book.
How could this title beat Marvel & DC?
Here are 3 reasons why this title did well:
1) It is based on a cult movie. Last year Star Wars had the #1 comic book for 2015. So this is nothing new.
2) It is a novelty comic. Clearly there was more pent-up demand for this type of material than thought. Usually novelty comics have a short run. Lets see how this fares.
3) Marvel & DC put out hundreds of titles monthly. Some of their titles are part of a family of titles, that help to sell more comics and extend the brand, but prevent any individual title from having huge sales.
For example: Batman, Detective Comics, Batman & Suicide Squad.
Check out the renown writer of Superman Action Comics and Director George Pak interview.