This weekend the biggest pop culture battle will be waged. On the one hand we have the #1 film franchise - Avengers Endgame vs #1 TV show - Game of Thrones. Who will win? Will there really be a battle? I think not. I believe that the shows have overlapping viewership, particularly among millennials and men.
The MCU is based on the viewership of men, and they have been able to grow the market by providing movies that appeal to all family members.
Game of of Thrones, while being for mature audiences they have successfully captured most of the adult audience watching Marvel Cinematic Universe.
Both franchises have created in depth worlds their audiences have bought into and follow. In the past years there has not been a hit on either franchise viewership, when they were on opposite each other.
That’s why I believe that the audiences will continue to support both franchises. —See our video on YouTube https://youtu.be/VEHO6R0QgA8
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